Published October 19, 2010
Global enterprises are adopting processes and systems to manage the information related to sustainability measures across the organization. Sustainability programs touches every aspect of the organization strategy & processes as well as real assets, people, customers and suppliers. In order to meet the sustainability goals, it is necessary for all the stakeholders to have the access to the sustainability related information as well as being able to collaborate and update the enterprise knowledge base. All the stakeholders should be able to take quick actions to both internal and external changes and maintain the sustainability programs on track. Can this achieved by an information system which acts as the nervous system of the enterprise ?
Published May 18, 2010
Do you plan for these to make your website standout ?
•Decision Support Tools
Does your website require customer to register to access various products and services of the site? If yes, you must be capturing the profile of the user in your site.
Now, once user has registered to your website, do you provide any personalization feature for the customer ? The personalization features could be based on his/her area of interest, age group, location and other factors that will help the user to access the information meeting his or her needs.
What are the tools available to implement and manage this ?
What is your policy to manage this personal information?
Also, do you provide a feature like “My Website” which allows her to see all her activity in the site at one place, e.g. information he or she added as her favorite, or blogs she has written, searches she has saved. These features will help the user to access relevant information at one place so that the user feels engaged to the site.
I will be posting more information – strategy and operational aspects in the future posts.
7 areas that requires a Web Product Manager focus while developing the requirement for a web product are:
1. core information and tools
4. navigation and site structure
5. utility tools
6. content management and operational Requirements
7. performance and quality assurance
Every organization is involved has some level of web presence one way or the other . This could be in the area of customer relationship , vendor management or investor services. If you are a in the business of information publishing, web publishing platform could be your business engine. Hence, it is important that organizations have a comprehensive plan for their web presence. This plan not only provides guidelines for managing the web platform but also would be instrumental in improving / changing the internal business practices which can leverage the internet based concepts as well as technologies.
Typically, this plan will be owned by a dedicated web business and web platform team which works with various business, operation and technology stakeholders to give an internet face of the organization. This plan should be based on the strategic goals of the organization and outline how various components of the web strategy be executed.
Here is a typical list of items the plan should include:
1. Target audience
2. Goals towards the targeted audience
3. Metrics to be tracked
4. Business Functions and processes affected
5. Enabling web platform and its technology options
6. Operational process and policies
7. Short term and Long terms project milestones
8. Organizational structure and people
A Web Strategy should be a living plan as your business plan. Hence, it is necessary to learn from your current web operation and align both business and web strategies.
Published January 28, 2010
Tags: Open Text, Vigentte, WCM
Open Text released Vignette Content Management 8 recently. The new release of the software focuses on the market need for web presence as critical element for the revenue generation for the organization. The new release focus on three areas:
- Market Promotions: it has enhanced features which help the marketers to effectively carry out campaigns, promotions and events.
- Content Presentation: these feature enhancements are aimed at faster development of web pages with an emphasis on personalization .
- Content Authoring : these are features aimed at content authors for ease in authoring and publishing.
It would be interesting to analyze how the new version meets the need of rich media e.g. video and audio as well as enabling social and web 2.0 features on the websites.